Yes, we know the word should be affect, not effect. But we deliberately chose the wrong word to–in effect–make a point.

If, after visiting our website, you remember only one thing about GD&A, we want it to be this one: the single goal of GD&A is to create and execute the most effective marketing communications you can imagine.

We don’t strive to be necessarily the most visible, the loudest, or the most entertaining.

To reach our goal, we start by paraphrasing one of the great practitioners in our business:

It’s not effective unless it sells.

Ultimately, the test of marketing communications is whether or not your goods and/or services are sold, creating revenue and shareholder equity.

Many agencies are less than comfortable with the effectiveness test. We embrace it.

And, it’s not creative unless it’s effective.

We love great creative work. The chance to do great advertising and pr is a very real reason we aren’t accountants. But unless the creativity is channeled to producing effective communications, it merely entertains at your expense.

Many agencies entertain your audiences well, but forget to make the sale. We always close, we always ask for the order. And we usually get it.

Hard work effects everything.

When you work with us, the first thing you’ll see is our willingness to work harder and become more involved in your business, your markets, your competitors, and your goals than any agency you’ve worked with before.

Hard work and involvement build a foundation for effectiveness. Now, let’s get busy. We’ve got your bottom line to effect!